Bobou is a British-Italian beauty brand formed in 2019 by Crine Insalata and Jamie Johns, makeup and design obsessives with an eye for excellence.

They were consumed with two questions which lacked an adequate answer.

Why is it that we’re swamped by a tsunami of seemingly identical products each time we want a new makeup brush?

Must the pursuit of style, elegance and simplicity in our makeup accessories be so… complicated?

We weren’t so sure that it should.

And so Bobou was born.